Fulton Garrick
Visual Brand Guideline
Creating a visual identity to span a wide range of mediums, we take Brand Guideline's into the digital world, offering numerous benefits including;
+ The ease of access for anyone, anywhere and on any device.
+ Quicker & Easier to use: Gain access in seconds and use a well-thought-out navigation system to find the assets you need.
+ Brand, Print, Moving Image and Digital, all under one roof.
+ Easily updated and managed centrally - This means your team will never be stuck with an older version and changes in the guideline happen instantly.
+ Download Templates and Assets straight from the page - With links to downloadable PDFs, Source Files and links to shared folders.
+ Secure - With password protection, you can pick and choose who has access to the application and it's shared folders.
Summary of content
Define
- Document Outline
- Brand Positioning
- Brand Idea
- Mood Boards
- Concepts
Design
- Logo
- Symbol
- Font
- Colour
- Imagery
- Iconography
Develop
- Sitemap
- CMS Workflow
- UX/UI
- Atomic Development
- Analytics
- Internal
Deploy
- Information Architecture
- Sales
- Marketing
- Social
- Communications
Document Outline
Following our 4D approach, our Project Document includes a full brand guideline to cover all angles of the brand identity and website Design & Build. You will find the following sections;
Define
Covering each stage of our discovery process, with links to our Project Document in Trello.
Design
The main brand assets and finer details that help build your brand identity.
Develop
Details on our website development stage including full Sitemap, interactive elements and user-flow.
Deploy
Our bench-marking stage in preparation to launch.
Define
Brand Positioning
Introduction
A business that has a global reach when it comes to international search.
Defining Fulton Garrick
Coming soon
Brand Idea
Brand Theme
The brand will champion it's competitors by carrying an modern, innovative yet classic and minimal appeal. This will effortlessly bolster the brands identity, install customer trust and reflect the experience.
More to be detailed
Brand Highlights
- Coming soon
- Coming soon
- Coming soon
- Coming soon
Moods
Coming soon
Click an image to enlarge.
Design
Logo
Transparent
White
Symbol
Font
Montserrat
Headlines & sub-headlines
-1px letter spacing
Open Sans Light
For paragraphs & descriptive text
Taglines & Directional copy
-0.1px letter spacing
A business that has a global reach when it comes to international search.
H1
A business that has a global reach when it comes to international search.
H2
A business that has a global reach when it comes to international search.
H3
A business that has a global reach when it comes to international search.
H4
A business that has a global reach when it comes to international search.
H5
A business that has a global reach when it comes to international search.
H6
A business that has a global reach when it comes to international search. A business that has a global reach when it comes to international search. A business that has a global reach when it comes to international search.
Paragraph
A business that has a global reach when it comes to international search.
Block Quote
- A business that has a global reach when it comes to international search.
- A business that has a global reach when it comes to international search.
- A business that has a global reach when it comes to international search.
UnOrdered List
Tagline
Colour
We use colour theory in all our design. The colour rules we use ensure a harmonic balance of colours based on the colour we set as our base. We have used the blue from the Logo as our foundation colour.
#021859
FG Blue
#425B8C
Slate Blue
#BFA584
Warm Gold
Brand colours
#d9bc9a
Soft Gold
#f2f2f2f2
White Smoke
Secondary colours
#1d1d1d
Matte Black
#fffffff
White
Neutral colours
Develop
Sitemap
V1 Sitemap - TBD
This is our first version of the Mushroom Sitemap & Userflow. - Click here to download
CMS Workflow
News
Team - TBD
TBD;
Memberships
Website
Atomic Development
Analytics
Internal