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Fulton Garrick

Project Document
01

Visual Brand Guideline

Creating a visual identity to span a wide range of mediums, we take Brand Guideline's into the digital world, offering numerous benefits including;

+ The ease of access for anyone, anywhere and on any device.
+ Quicker & Easier to use: Gain access in seconds and use a well-thought-out navigation system to find the assets you need.
+ Brand, Print, Moving Image and Digital, all under one roof.
+ Easily updated and managed centrally - This means your team will never be stuck with an older version and changes in the guideline happen instantly.
+ Download Templates and Assets straight from the page - With links to downloadable PDFs, Source Files and links to shared folders.
+ Secure - With password protection, you can pick and choose who has access to the application and it's shared folders.

02

Summary of content

Define

  • Document Outline
  • Brand Positioning
  • Brand Idea
  • Mood Boards
  • Concepts

Design

  • Logo
  • Symbol
  • Font
  • Colour
  • Imagery
  • Iconography

Develop

  • Sitemap
  • CMS Workflow
  • UX/UI
  • Atomic Development
  • Analytics
  • Internal

Deploy

  • Information Architecture
  • Sales
  • Marketing
  • Social
  • Communications
Define

Document Outline

Following our 4D approach, our Project Document includes a full brand guideline to cover all angles of the brand identity and website Design & Build. You will find the following sections;

Define
Covering each stage of our discovery process, with links to our Project Document in Trello.

Design
The main brand assets and finer details that help build your brand identity.

Develop
Details on our website development stage including full Sitemap, interactive elements and user-flow.

Deploy
Our bench-marking stage in preparation to launch.

Define

Brand Positioning

Introduction
A business that has a global reach when it comes to international search.

Defining Fulton Garrick
Coming soon

Brand Idea

Brand Theme
The brand will champion it's competitors by carrying an modern, innovative yet classic and minimal appeal. This will effortlessly bolster the brands identity, install customer trust and reflect the experience.

More to be detailed

Brand Highlights

  • Coming soon
  • Coming soon
  • Coming soon
  • Coming soon

Design

Logo

Transparent

White

Symbol

Font

Montserrat

Headlines & sub-headlines
-1px letter spacing

Open Sans Light

For paragraphs & descriptive text
Taglines & Directional copy
-0.1px letter spacing

Playfair Display

Highlighting & quotes

Inconsolata

Tags

A business that has a global reach when it comes to international search.

H1

A business that has a global reach when it comes to international search.

H2

A business that has a global reach when it comes to international search.

H3

A business that has a global reach when it comes to international search.

H4
A business that has a global reach when it comes to international search.
H5
A business that has a global reach when it comes to international search.
H6

A business that has a global reach when it comes to international search. A business that has a global reach when it comes to international search. A business that has a global reach when it comes to international search.

Paragraph
A business that has a global reach when it comes to international search.
Block Quote
  • A business that has a global reach when it comes to international search.
  • A business that has a global reach when it comes to international search.
  • A business that has a global reach when it comes to international search.
UnOrdered List
A business that has a global reach when it comes to international search.
Tagline

Colour

We use colour theory in all our design. The colour rules we use ensure a harmonic balance of colours based on the colour we set as our base. We have used the blue from the Logo as our foundation colour.

#021859
FG Blue

#425B8C
Slate Blue

#BFA584
Warm Gold

Brand colours

#d9bc9a
Soft Gold

#f2f2f2f2
White Smoke

Secondary colours

#1d1d1d
Matte Black

#fffffff
White

Neutral colours

Buttons & Icons

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Standard buttons
Submit
Form buttons
Text link
Social Icons
Social Icons - Hover

Deploy

Information Architecture

Project Planning

To create synergy between ourselves, we have used the following integrated platforms to allow efficient project management. Find out more below.

Trello

Full overview of all major activities accessible through this Project Document. A platform to share thoughts and take notes whilst monitor and sign-off each stage of the process.

Explore Trello

Google Drive

Our way to store all important assets and information. Shared via the cloud with access options, here you will find the physical files we feed through each platform.

Explore the drive

Webflow

All protoypes are designed in Webflow, this allows us to build pages with functionality and interactions allowing us to update and sign-off pages with ease.

Discover Webflow

Communications

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Disruptive Social Club
9 Devonshire Square,
London EC2M 4YF